Sr. Dir. of Power Systems and Applications - Automotive India

Sr. Dir. of Power Systems and Applications - Automotive India for Industrial
and Mass Market will play a critical role in driving the marketing strategy,
creation of marketing collateral, and promotion of power semiconductor
solutions across various segments. These segments include industrial
automation, building automation, renewable energy, energy storage systems
(ESS), uninterruptible power supplies (UPS), portable power systems (PPS),
metering, eMobilty (2, 3 Wheelers LV) and smart appliances. The ideal
candidate will possess a deep understanding of these markets, strong
technical expertise in power systems, and proven marketing skills.

Key Responsibilities
Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies for
Renesas power semiconductor solutions targeting industrial and mass
market segments.
• Identify and analyze market trends, customer needs, and competitive
landscape to inform strategic decisions.
Collateral Creation and Promotion:
• Create compelling marketing collateral including white papers, case
studies, brochures, and presentations that highlight the benefits and
features of Renesas power semiconductor solutions.
• Develop and execute promotional campaigns to increase market
awareness and adoption of solutions.
Solution Roadmap and Deliverables:
• Collaborate with product marketing and engineering teams to define the
solution roadmap based on market needs and technological
advancements.
• Deliver proof of concepts (PoCs), reference designs, and turnkey
packages that include boards, graphical user interfaces (GUIs), and
comprehensive documentation.
• Ensure deliverables are designed to accelerate customers' design
processes and reduce time to market.
Customer Engagement and Support:
• Engage with key customers to understand their requirements, provide
technical support, and gather feedback to refine solutions.
• Conduct training sessions and webinars to educate fields, sales and
customers on solution features and benefits.
Cross-functional Collaboration:
• Work closely with sales, engineering, and product marketing teams to
align solution marketing strategies with measurable business objectives.

• Coordinate with external partners, industry organizations,
distributors and other stakeholders to enhance solution offerings
and market reach.
Performance Tracking and Reporting:
• Monitor and report on the effectiveness of marketing campaigns
and initiatives thru DINs, Funnel increase and eventually
conversion to revenue.
• Use data-driven insights to refine strategies and improve results.

Qualifications and Skills
• Bachelor's degree in Electrical Engineering, Marketing, or a
related field; Master’s degree preferred.
• Minimum of 10 years of experience in power systems or
semiconductor marketing, with a strong background in industrial
and mass market segments.
• Proven track record of developing and executing successful
marketing strategies and campaigns.
• Strong technical knowledge of power semiconductor solutions
and applications.
• Excellent communication and presentation skills, with the ability
to translate technical information into compelling marketing
messages.
• Ability to work effectively in a fast-paced, cross-functional team
environment.
• Willingness to travel WW as needed.
Preferred Skills:
• Experience with renewable energy systems, energy storage
systems, building and industrial automation, 2 and 3 Wheelers
and smart appliances.
• Marketing of products and solutions, strategic thinking, program
management

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to  supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas is an embedded semiconductor solution provider driven by its purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.  
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We remain agile and fearless as we accelerate our growth, encouraging everyone to play an active role with an entrepreneurial mindset and accountability.     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing automotive, industrial, infrastructure, IoT, and sustainable products and solutions to meet our customers’ evolving needs and help people and communities thrive tomorrow.  

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups (ERGs), will help you excel from the first day.    
   

Are you ready to own your success and make your mark?  
 

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.