Automotive MCU Sr. Staff regional marketing specialist

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

We are looking for a highly skilled and motivated Automotive MCU Marketing Staff Engineer to join our team and drive our market presence in the automotive industry in Japan.

Key responsibilities:

• Develop and implement marketing strategies for automotive MCU products in Japan aligning with business objectives
• Define product positioning and compelling messaging for target segments and customers
• Lead efforts to secure design wins in collaboration with sales and FAEs. Build strong relationships with key customers and partners
• Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
• Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
• Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
• Represent the company at industry events and conferences
• Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management

•  Strong knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
• Good understanding of Europe automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements
• Demonstrated ability to develop and execute effective marketing strategies that align with Europe automotive business objectives and drive market share growth
• Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
• Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively
• Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
• A results-oriented mindset with a focus on achieving measurable marketing goals and objectives

Requirements

• Bachelor’s degree in engineering or related fields and 5+ years of related professional experience. 
• Master’s degree in Engineering, or BSEE with MBA with 3+ years of experience. 
• Janpanese:Business Level;English:Business Level

ルネサスは「人々の暮らしを楽（ラク）にする」技術で持続可能な将来を築いていく日本を代表する半導体企業です。自動運転やIoTなど多様な分野において、先進的な製品やソリューションを提供しています。当社の製品は、世界中の主要な電子機器メーカーに採用され、日々の暮らしに欠かせない身の回りのあらゆる電子機器に使用されています。 当社では世界25カ国の製造・開発・販売拠点において20,000人以上の従業員が働いています。グローバルチームとして、すべての従業員が、行動指針である「Renesas Culture」をもとに、互いに学習、協力、成長、目標に向けて前進しながら、日々さまざまな課題解決に取り組んでいます。 当社を取り巻く環境は近年の活発な大型M&Aを含めて、他に類を見ないほどダイナミックに動いています。今後もインフラやデータエコノミー関連の急成長市場でのシェア拡大や、産業/IoTや自動車分野でのプレゼンス強化を図ります。変化の激しい中、グローバルチームの一員として、私たちと一緒に持続可能な将来を築いていただける方をお待ちしています。