Product Marketing Working Student (m/f/d)

We are looking for a Product Marketing Working Student to join our dynamic and innovative “winning team” on an exciting journey to become a leader in the fast-growing sensing market.

Based in Munich, Germany, our mission is to make the world better and safer by working with cutting-edge technology with a start-up spirit.

As part of our growing team, your role will involve supporting the development of our Blue Ocean Strategy for impedance sensing ICs.

You will work closely with our experts in Engineering, product management and Product Marketing, playing a key role in shaping strategy and identifying successful product offerings to capture new, emerging markets.

This position offers a unique opportunity to build and enhance your product marketing skills across diverse industries.

Main Responsibilities:

• Identify untapped markets and opportunities for sensor products, aligned with Blue Ocean Strategy principles.
• Develop marketing materials highlighting unique value propositions and differentiating our products from competitors.
• Support the product marketing team in day-to-day activities, including competitor analysis, benchmarking, and teardown activities.
• Analyze industry landscapes to identify gaps and potential "blue oceans" for market entry and growth.
• Collaborate with product teams to ensure marketing strategies align with innovation and customer-focused product development.
• Work closely with cross-functional teams, including sales and product development, to ensure consistent and cohesive brand messaging.

Experience and Skills Required:

• Enrolled in a degree program in Management and Technology, Industrial Engineering, Business Administration, Electrical Engineering, or related fields. Master’s studies are a plus.
• A strong passion for sensing technology, marketing, and strategic topics, particularly Blue Ocean Strategy.
• Basic understanding of touch and impedance sensing technology.
• A customer-oriented, team-player mindset, thriving in a fast-paced, high-demand environment, with a strong inclination for collaboration.
• Proficiency in MS Office (PowerPoint, Excel); programming skills are a plus.
• Fluent in English (written and spoken); German is a plus.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.