Principal Business Development Specialist

-Marketing specialist to find new potential custom SOC markets/customers and to make strategy for target markets/customers, cooperating with the sales department to expand the custom SoC business.

-Selection of the market/application to be investigated.

-Customer/competitor analysis and clarification of technology trends in the target market.

-Target market/customer selection.

-Planning strategy for each customer.

-Advanced technology development proposals.

-Execution of PDCA

- 5 + Experience working with customers in custom SoC business as BD role （preferred ） or Marketing role or salesperson or FAE

- Familiar with industrial automation, networking infrastructure ,computing , consumer  industry

'- Basic knowledge of market strategy theory

- Semiconductor device design and development experience

- Knowledge of semiconductor process trends, IP and interface specifications, and standardization trends

- Specification formulation, design, and experience for equipment in which custom SoC is used

- Knowledge for specific or wide-ranging applications

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.