Director of Power Applications

The Director of Power for Automotive Applications India will spearhead the promotion and support of power semiconductor products and solutions tailored for automotive applications both at emerging and established OEMs and Tier1s in India. Focusing on critical areas such as Traction Inverters, OnBoard Chargers (OBC)/DC-DC converters, Zonal Architecture, and Vehicle Control systems, this role requires an in-depth understanding of automotive power systems and strong customer engagement skills. The Director will guide automotive customers through the entire process, from product selection to ramp-up, ensuring the successful adoption and integration of power products. Key Responsibilities Market Strategy and Development: • Develop, support and implement market strategies to promote power semiconductor products and solutions for automotive applications. • Analyze market trends, customer requirements, and competitive landscape to identify opportunities and inform strategic decisions. Customer Support and Engagement: • Provide comprehensive support to automotive customers, assisting them in selecting appropriate power products and solutions. • Guide customers through the entire product lifecycle, from initial selection to full-scale production ramp-up. • Address customer inquiries and technical challenges, providing timely and effective solutions. Promotion and Collateral Creation: • Develop compelling marketing collateral, including technical documentation, application notes, case studies, and presentations at solution level and leverage the collateral developed by the product line at product level. • Execute promotional campaigns to enhance the visibility and adoption of power products within the automotive sector. Solution Roadmap and Deliverables: • Collaborate with product marketing, Business Development and system and solution engineering team to influence and shape the solution roadmap for automotive power applications. • Deliverables include comprehensive support materials and resources to aid customers in the design and integration of power products. Cross-functional Collaboration: • Work closely with sales, business development, system and solution engineering, and product marketing teams to align solution marketing strategies and product push and support. Technical Expertise and Training: • Leverage deep technical expertise in Traction Inverters, OBC/DC-DC converters, Zonal Architecture, and Vehicle Control systems to support customer projects. • Conduct training sessions, webinars, and workshops to educate customers on product features, benefits, and application techniques. Performance Monitoring and Reporting: • Track and report on the effectiveness of customer engagement and support activities. DINs and ramp up of existing sockets, influencing new product definition.

Qualifications and Skills • Bachelor's degree in Electrical Engineering, Automotive Engineering, or a related field; Master’s degree preferred. • Minimum of 10 years of experience in automotive power systems or semiconductor marketing, systems with a strong focus on automotive applications. • Proven track record of successfully supporting automotive customers in the adoption of power semiconductor products. • Extensive technical knowledge of Traction Inverters, OBC/DC-DC converters, Zonal Architecture, and Vehicle Control systems. • Excellent communication and presentation skills, with the ability to convey complex technical information to diverse audiences. • Strong problem-solving skills and the ability to address customer challenges effectively. • Ability to work collaboratively in a cross-functional team environment. • Willingness to travel as needed. Preferred Skills • Experience with automotive electrification and powertrain systems. • Familiarity with automotive standards and regulatory requirements. • Strong project management skills, with the ability to manage multiple projects simultaneously.

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to  supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.