Automotive MCU Business Development Marketing Staff Specialist APAC

Renesas is seeking a self driven, motivated, and enthusiastic professional to join our High Performance Computing (HPC) Microcontroller Business Development team. As the MCU Business Development Staff Specialist for APAC (Korea + Taiwan), you will drive business development efforts with the leading Renesas’ high performance MCU products. You will build strong customer relationships and work closely with OEMs, Tier 1 suppliers, and ecosystem partners, and ensure smooth internal collaboration too.


•Develop and implement marketing strategies for automotive MCU products in APAC (Korea Taiwan) aligning with business objectives
•Define product positioning and compelling messaging for target segments and customers
•Build strong relationships with key customers and partners, such as HKMC, LG VC, Hyundai Mobis Foxconn and etc
•Collaborate with cross functional teams to integrate marketing efforts with sales, product development, and other departments to effectively win designs
•Implement platform solution selling at the target OEMs and Tier 1s Work with Sales FAE team to support and manage customers design cycle from prototyping to mass production
•Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
•Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
•Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management
•Lead and mentor the automotive MCU marketing team in the region, fostering a collaborative and high performing work environment

•Bachelor’s degree in engineering or related fields and 12+ years of related professional experience or Master’s degree in Engineering, or BSEE with MBA with 10+ years of experience.
•In depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain.
•Comprehensive understanding of Korea automotive markets such as E/E architecture, xEV and Body), including market trends, customer needs, and regulatory requirements.
•Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth.
•Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages.
•Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions.
•Excellent communication and presentation abilities to effectively convey technical information to both technical and non technical stakeholders.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.