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Title:  Sr Mgr, Channel Mktg

Requisition ID:  51728


Job Function:  Channel Marketing

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.


Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Senior Channel Marketing Manager



  • Develop channel marketing strategy to support NPI initiatives with distributors utilizing their marketing communications vehicles, while determining key performance metrics
  • Manage a global channel marketing team responsible for implementing and amplifying Renesas’ NPI into distribution
  • Work and algin with Business Units and Campaign Managers to ensure channel readiness for NPI launches
  • Develop dashboards, reporting cadence, and KPIs to measure NPI success
  • Work with Corporate Account Managers to review/assess quarterly marketing plans and adjust as needed
  • Work with internal Ops teams to ensure inventory availability for launch and sustained programs
  • Participate in and prepare for QBRs with internal and external distributor teams to review results and identify gaps and areas of improvement
  • Collaborate and partner with distribution communications teams to develop comarketing campaigns to support the achievement of growth targets



  • Deep channel experience with a minimum 10 years of progressive responsibility in channel marketing, preferably in the semiconductor industry
  • Proven success developing marketing programs that motivate and empower distributors to drive revenue
  • Ability to create and measure performance, assess trends, and identify areas for optimization
  • Create regular reports and present/share with internal stakeholders and distribution partners
  • Strong managerial skills, ability to lead and grow a team
  • Strong written and communication skills
  • Proven ability to develop a strategic vision and execute a tactical plan
  • Strong project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment
  • Experience working and leading cross-functionally
  • Familiar with Excel and other reporting tools




Renesas Electronics America is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.