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Title:  Product Marketing Manager @SH/SZ

Department:  Position Sensing & Lidar Department

Shanghai or Shenzhen, CN

Job Function:  Application Engineering

Renesas is looking for pro-active and results-oriented   

Product Marketing Manager (f/m/d)

based out of our Shanghai or Shen Zhen offices in China


To further strengthen our Position Sensing Team we are looking for a Senior Product Marketing Manager (f/m/d) to develop the Industrial and Automotive market potential of our inductive Sensing products.



  • Drive business development activities to further expand the product line footprint
  • First technical assessment of the potential of our technology
  • Outline and execute on regional go-to-market strategy to ensure the best promotion and positioning in the marketplace, drive revenue growth and increase profitability
  • Manage regional funnel qualifying and quantifying the business case, risks and support effort
  • Plan, create, manage and win design opportunities and follow closely on the design-in progress and business ramp
  • Intensively team up and build trusted relationships with regional Sales, FAEs and Application engineer to best support out business
  • Sell the value of our technology throughout the entire value chain from Tiers to OEMs, while influencing the ODMs in parallel
  • Evangelize the value proposition of our technology with regional distributors through regional product management
  • Influence profit/loss of the product portfolio
  • Analyze the market to gain an extensive understanding of the regional business environment and competition and provide feedback to the Product Marketing team.
  • Contribute to the global product launch and roll out the regional promotion.
  • Represent the Product Line to internal and external partners as well as during exhibitions and customer meetings
  • Provide portfolio input and market intelligence back to the responsible Product Marketing managers in a regular manner



  • A university degree in electronic/electrical engineering
  • Strong understanding of ICs and systems in automotive and industrial markets
  • Experience in position sensing as strong plus
  • 5+ years of experience in product marketing, product management, sales, business development with a strong emphasis on go-to-market execution, winning projects and driving revenue
  • Strong team player with high energy level and international networking skills
  • Willingness to travel as needed
  • Fluent English and Mandarin
  • Good communication and technical reporting skills, both written and oral 
  • High level of self-motivation and drive
  • Excellent team player and independent worker