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Title: Manager, Product Mktg
Company:
Integrated Device Technology, Inc.
Country/Region:
CN
State:
City:
Shenzhen
Department:
Business Unit:
IoT and Infrastructure Business Unit
Office:
IDT(Shanghai)
Job Function:
Marketing
Job Type:
Permanent
Description:
Manager, Product Mktg
Location: Shenzhen or Shanghai, China
The marketing manager interfaces with Sales, Product and Design Engineering with a focus on customer application support in China area.
Responsibilities:
- Manage product and marketing strategy and support roadmap for wireless power charging products.
- Take ownership of engagements with select wireless power application customers, reference design partners, and collaborate Sales/FAE supporting to increase design-ins, improve demand creation and maximize market share.
- Analyze the wireless power market and provide inputs to the strategy and new product introduction (NPI).
- Evaluate opportunities to enter new target customers for wireless charging
- Perform tactical product marketing functions for targeted set of wireless charging products.
- Collaborate with different groups and work closely with the systems engineering to drive systems solutions, operations, product management, R&D, and ensure WPC (Wireless Power Consortium) compliance.
- Own the creation, positioning, dissemination of product marketing collateral (promotional and training) with tools on the web, via sales and distribution channels.
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.
- Perform product demonstrations at trade shows, online seminars, and other events.
- Manage pricing and revenue forecasting.
Requirements:
- Over 7+ years’ experience in the semiconductor industry with high exposure to consumer electronics, power management and/or wireless charging technologies
- Work experience with global customers, partners and collaboration with internal teams
- Involvement in NPI teams driving and creating leading edge devices.
- Experience in introducing new power management products to a variety of markets
- Experienced in leading/coaching cross-functional and international teams
- Analytical capabilities
- Self-motivated and flexible
- Team player, organized, disciplined, persistent and motivated
- International and frequent domestic travel required
- Takes ownership and has a high level of integrity