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Title:  Staff Product Marketing Manager

Company:  Integrated Device Technology, Inc.
Country:  CN
City:  Shanghai
Business Unit:  Automotive Solution Business Unit
Job Function:  Marketing
Job Type:  Permanent

Staff Product Marketing Manager

Location: Shanghai, China

About IDT, a Renesas Electronics Company:

Teamwork, innovation and impact are the root of our corporate culture. IDT/Renesas is seeking individuals who want to maximize their impact on our technology, our customers and company. We recognize that our talented workforce makes us a top performer in our industry. We foster a positive and collaborative environment where ideas are shared and nurtured.

IDT/Renesas is a dynamic, multi-cultural tech company where employees can learn, mentor and thrive. IDT/Renesas brings together the strong financial foundation of a multi-billion dollar global operation and the flexibility and velocity of a smaller organization. We are developing technologies for the latest advances in mobile computing, secured connected devices, autonomous driving, smart homes and factories and more. Our solutions are at the heart of products developed by the major innovators around the world. Join us and be part of what’s next in electronics.

To further strengthen our Team in China we are looking for a Staff Product Marketing Manager


  • Create complete set of sales tools and drive sales team to generate revenue
    • Identify and communicate top customers in the region
    • Understand and support our sales channels in the region
    • Train the sales team and channel partners in the region
    • Develop and drive market introduction plan (e.g. lead customers, lead market segment/ application, etc.) in the region
    • Establish Sales push programs in the region
    • Monthly follow up of sales actions and revenue achievement in the region
    • Ensure availability and drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software, FAQ, fighting guide, cross-reference list, order number, etc.) for market introduction including training of the sales force for assigned products
  • Analyze market segments and competitive products and environment
  • Understand the competitive landscape—be an expert on our competition and how they are positioned
  • Interface between the Business Unit Management and Regional Sales and Customers.


  • Degree in Electrical Engineering or Industrial Engineering and Management
  • Minimum 5 years’ experience of marketing/product marketing/sales/project leader
  • Know how of semiconductor and sensor market
  • Know how of standard products market, focused on the respective Product Portfolio
  • Application know how and product understanding of the respective Product Portfolio
  • Understanding basics of (GPM, COGS, ROI, etc.)
  • Confident negotiating with customers
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
  • English and Chinese business fluent
  • Domestic and International travelling

With one of our top priorities being to attract, retain and develop our world-class workforce, your career or internship at IDT/Renesas is guaranteed to be challenging, stimulating and rewarding - both personally and professionally. We give you the tools, support and resources to put great ideas together into successful products.