Title:  Sr Mgr, Product Marketing

Requisition ID:  54304

Shanghai, CN

Job Function:  Product Marketing

Sr. Manager/Principal marketing engineer (Automotive MCU)


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.
Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Key Responsibilities

We are looking for a highly skilled and motivated Automotive MCU Principal Marketing Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities:
•    Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
•    Define product positioning and compelling messaging for target segments and customers
•    Build strong relationships with key customers and partners
•    Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
•    Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
•    Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
•    Represent the company at industry events and conferences
•    Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management
•    Lead and mentor the automotive MCU marketing team in the region, fostering a collaborative and high-performing work environment

Ideal Candidate Profile

•    In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain