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Title:  Sr Mgr, Product Marketing

Requisition ID:  52760
Department:  Industrial Analog & Power Marketing Department

Shanghai, CN

Job Function:  Product Marketing

Req ID 52760, Shanghai

Sr Mgr, Product Marketing:


Renesas is a global semiconductor company built on a strong foundation of technological innovation. We deliver innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live. Renesas is developing technologies for the latest advances in mobile computing, secured connected devices, autonomous driving, smart homes, factories, and more. Our solutions are at the heart of products developed by major innovators around the world. Renesas has nearly $7B in annual sales, and over 19,000 employees worldwide. Join us and be part of what's next in electronics.


Our Industrial Power team is developing innovative high-density Power Management IC solutions to expand our presence in the fast-growing industrial market. We are seeking a Senior Product Manager to manage our Controller and Driver product lines/segments



  • Develop and maintain product roadmap based on collaboration with field, customers, leveraging Renesas IP
  • Business justification and presentation of new product ideas, meeting product line margin goals
  • Responsible for growing product segments’ revenue and profitability
  • Actively work with development team to meet product sampling and release milestones
  • Actively communicate with management, sales, and operations product development status
  • Foster key customer relationships to identify key winning features and lead customers
  • Regional and global Industrial market analysis
  • Competitor analysis
  • Prepare and present product line presentations to field and customers
  • Collaborate with colleagues to optimize product development and promotion
  • Support field team in resolving technical and business process related problems.
  • Regularly communicate changing market conditions with management and colleagues
  • Key contributor on strategy, revenue, and gross margin for annual and five-year business planning



  • Bachelor's Degree in Electrical Engineering
  • 7+ years’ experience managing and driving power business initiatives along with strategic marketing and product definition for a power management product line.
  • Technical knowledge DC-DC power conversion for power management applications.
  • Experience with writing product business justifications, including value proposition, competitor landscape, revenue and gross margin
  • Must possess business acumen and excellent writing and presentation skills. 
  • Proven ability to listen to an issue and to identify the best course to solve
  • Proven ability to prioritize activities and effectively manage multiple tasks simultaneously; able to balance marketing skills with solid relationship building
  • Personable, with ability to develop rapport and trust with colleagues, management, field, and customers.
  • Travel is required to engage with the sales force and with customers to promote products and determine future product needs.