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Title:  Sr. Digital Business Analyst

Company:  Renesas Electronics America Inc.
Country/Region:  US
State:  CA
City:  Milpitas
Business Unit:  IoT and Infrastructure Business Unit
Office:  Milpitas
Job Function:  Marketing
Job Type:  Permanent

Sr Digital Business Analyst

Location: Milpitas, CA


Company Overview:
Renesas is a global semiconductor company providing hardware and software solutions for a range of
cutting-edge technologies including self-driving cars, robots, automated factory equipment, and smart
home applications. We are a key supplier to the world’s leading manufacturers of the electronics you rely
on every day; you may not see our products, but they are all around you.

Renesas is a global, multi-billion dollar, publicly-traded company headquartered in Japan, and has
subsidiaries in 20 countries worldwide. Renesas is a dynamic, multi-cultural technology company where
employees learn, mentor, innovate and thrive. Renesas is extending our share in fast-growing data
economy-related markets such as infrastructure and data center, and strengthening our presence in the
industrial/IOT and automotive segments. Our solutions drive products developed by major innovators
around the world. Join us and build your future by being part of what’s next in electronics.


Job Description:


The Technical Marketing / Digital Business Analyst is involved in the general operation of our corporate website – including functional definition, user experience (UX), feedback management, documentation, training, and more. This technically-savvy person will work cross-functionally with our global team of stakeholders and contributors to execute on the web team’s goals. The candidate must be a self-motivated, proven leader, who can understand our business purpose, the impact on customers, and the technical implications of different solutions. This role provides an opportunity to combine multiple skill sets to make a highly-visible impact on our business.



• Work with Sales, Marketing, Business and Distribution partners to define enhancements and new website features & functions
• Work closely with the development team and external vendors to create development requirement specifications
• Participate in defining the corporate website roadmap and development priorities
• Build and maintain documentation for website functionality and business rules
• Manage internal and customer feedback
• Monitor competitive website features/functions and perform benchmarking
• Participate in analytics, SEO, and marketing automation efforts
• Create training material to educate users and contributors about website functionality & features
• Drive and project manage initiatives from inception to completion
• Use website metrics to assess business impact and priorities
• Prioritize and perform multiple tasks simultaneously
• Work independently as well as collaboratively with a cross-functional, global team




• 5+ years experience in a technical or marketing role
• High-energy individual, with a self-starter/leadership attitude
• Excellent communication skills
• Focus on productivity and responsiveness
• Experience with project management
• A good understanding of website architecture, and high-level server and networking functions
• A good understanding of UI/UX best practices
• Experience with Google Analytics and/or Google Data Studio

Stand-out qualifications:


• UX/UI design experience
• Experience with Drupal CMS usage or Drupal development
• Experience developing websites, software, or managing development teams
• Experience in the semiconductor industry or B2B
• Experience with marketing automation tools (e.g. Eloqua)
• Experience with SEO and search rank tracking tools




• B.S. in computer science or other engineering discipline
• MBA (stand-out qualification)


Equal Opportunity Employer: Disability/ Veteran

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto