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Title:  Sr Mgr, Product Marketing

Requisition ID:  40221
Department:  Industrial Analog & Power Marketing Department

Milpitas, CA, US Austin, TX, US Durham, NC, US

Job Function:  Product Marketing

Job Type:  Permanent - Full Time 

Travel Required:  Up to 25% 

Remote Work Available:  No 


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.


Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.


Company: Renesas Electronics America Inc.

Country: USA

City: Milpitas CA

Job Function: Marketing

Job Type: Permanent




Renesas is a global semiconductor company built on a strong foundation of technological innovation. Our complete semiconductor solutions enable billions of connected, intelligent devices which enhance the way people work and live. We are developing technologies for the latest advances in mobile computing, secured connected devices, autonomous driving, smart homes and factories and more. Our solutions are at the heart of products developed by leading-edge companies around the world. Renesas is a $10 billion company with over 19,000 employees worldwide. Join us and be part of what's next in electronics.

Renesas is seeking a Senior Product Line Marketing Manager for its Industrial Power Products Group, which provides power solutions to serve a wide market closely aligned with our strength in microcontrollers, RF, and precision timing solutions. This position is located at the Renesas Electronics America (REA) Milpitas, CA headquarters.  


Industrial Power is one of the most exciting product lines at Renesas, with a broad market scope and a large product development team.  To drive our quickly growing product portfolio and support our product marketing needs, we are looking for a new Product Marketing Engineer to join the team.   


The marketing engineer’s responsibilities include:

  • promoting new and existing products to the market;
  • preparing business plans for new product proposals;
  • managing pricing and quotations for strategic opportunities;
  • working closely with customers and partners both within and outside of Renesas.


A successful candidate will be detail oriented, self-motivated, and work with a sense of urgency. The candidate must also possess excellent interpersonal skills and be able to work well across various functional organizations such as Applications Engineering, Design Engineering, and Field Sales.




This position has a broad range of responsibilities related to driving new product development and revenue growth:


  • Work with the product line director to prepare new product proposals and drive a healthy product roadmap, including market requirements and business plans for new products.
  • Develop product promotion presentations and other sales collateral;
  • Lead a globally distributed team of regional marketing managers and business development managers
  • Provide timely responses to inquiries from customers and field teams regarding products, pricing, and other information;
  • Work with the sales and business planning teams to drive to financial targets for the product line;
  • Develop material for new product “go to market” activities (including marketing campaigns);
  • Manage and develop relationships with partners and complementary product vendors, to make sure that our products are well positioned in the ecosystem;
  • Drive new product development activities, identifying critical issues and working with Applications Engineering, Design Engineering and Product Engineering to solve them;
  • Develop and deliver training to the sales and FAE teams;
  • Present Renesas solutions at industry conferences and trade shows; and
  • Create journal articles, whitepapers, and other published material.




  • Experienced in the field of power management IC design engineering, application engineering or product marketing;
  • Strongly self-driven and self-motivated, and capable of taking full ownership of your activities;
  • Comfortable with multi-tasking;
  • A fast learner on new technologies, new applications, and new products;
  • Comfortable presenting to audiences of different background;
  • Capable of communicating in a concise and effective way;
  • Can travel domestically and internationally approximately 2-3 days per month on average.




  • BS degree in Engineering; MBA, MS or PhD a plus;
  • Requires 5+ years of professional experience as an application engineer, field application engineer, or marketing engineer in the semiconductor industry with a strong preference for power management IC experience


Renesas Electronics America is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto