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Title:  Product Marketing Manager

Company:  Renesas Electronics America Inc.
Country:  US
State:  CA
City:  Milpitas
Department: 
Business Unit:  Industrial Solution Business Unit
Office:  REA (Milpitas CA)
Job Function:  Marketing
Job Type:  Permanent
Description: 

Renesas Electronics Americas (REA) is a dynamic, multi-cultural tech company where employees can learn, mentor and thrive. REA brings together the strong financial foundation of a multi-billion dollar global operation and the flexibility and velocity of a smaller organization. We are developing technologies for the latest advances in mobile computing, secured connected devices, autonomous driving, smart homes and factories and more. Our solutions are at the heart of products developed by the major innovators around the world. Join us and be part of what’s next in electronics.

We are seeking a Rock Star marketer with the passion and capabilities to create core technical marketing content for B2B that makes instant fans of those who will experience a wide range of innovation from Renesas in areas of: embedded Artificial Intelligence; microprocessors with image and cognitive processing acceleration; extreme low-power microcontrollers powered by energy harvesting; custom devices and solutions for applications in the areas of healthcare, home and building automation, industrial automation, and social infrastructure; software enablement; and reference designs.

 

The ideal candidate has expertise in the creation of engaging messaging strategies and the generation of core content while getting the most out of in-house subject-matter experts from cross-functional global teams. This person needs to have a technical background in embedded systems and have the proven ability to distill the function and values of complex products and solutions into clear, persuasive written and presentation content. Must be able to tailor content to address a wide variety of personas such as CEO, CTO, Engineering Management, Software and Hardware Engineering.

 

This position reports to the Sr. Director of Marketing.

 

RESPONSIBILITIES:

  • Conceive compelling messaging strategies to fully leverage the value proposition of Renesas devices, solutions, and services
  • Write original thought leadership marketing content with input from internal and external experts. Coordinate with partners, thought leaders, and other 3rd parties to product high quality content.
  • Deliver and maintain the core marketing content material to internal teams: marketing communications, web, launch, training, digital marketing, and sales.
  • Coordinate, improve, and manage existing marketing materials to achieve consistent messaging, look and feel.
  • Be the global release-to-market expert contact within the business unit for complete and latest marketing message
  • Collaborate with internal website team to ensure web contents and flow are compelling, consistent, complete, correct, intuitive, and professional.
  • Train and motivate global stakeholders as required.
  • Provide accurate and timely project reporting

 

REQUIREMENTS, EXPERIENCE, EDUCATION

  • Exceptionally strong writing, PowerPoint, proofing, and editing skills with a drive for accuracy of details—writing/PowerPoint samples are required
  • Highly organized multi-tasker with a talent for project management
  • High-energy contributor with a focus on getting things done, proven track record of success setting and achieving ambitious goals
  • Passion for creating world-class marketing content, including the ability to orchestrate each detail and measure results
  • Desire to be a thought leader and share on a grand scale
  • Self-motivated with a strong desire to learn
  • Thrives in a fast-paced highly productive and collaborative environment
  • Manage projects across teams, programs, and 3rd parties … local, global, and cross-functional.
  • BSEE/CS or equivalent is required. MBA a plus.
  • 5-8 years’ experience in embedded system marketing

 


Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

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