Title:  New product planning for automotive analog ICs

Requisition ID:  51648
Department:  Product Marketing Japan/South Korea Department

Kodaira, Tokyo, JP

Job Function:  Applications Engineer

Job Type: Permanent  - Full Time 

Remote Work Available: Yes 


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.


Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

[Background of Recruitment]


We aim to be the world's third largest embedded semiconductor manufacturer with revenues of over USD 20 billion by 2030. To achieve this, we will further expand our current product portfolio. We are seeking a person who can quickly chatch the future trends of automotive applications, define system level requirements, define next-generation semiconductor product planning and products roadmap from those requirements. 


[Role and Responsibility]

- New product planning for automotive analog ICs
- Research and analyze automotive analog market by application segment to find new market opportunities
- Estimate market size (TAM/SAM/SOM)
- Research and analyze Renesas and competitor positioning in the market (market share, benchmarking)
- Build strategies for new products. Collect customer feedback and validate it
- Product promotion, result analysis and feedback to new product idea
- Propose a business plan (sales plan, product families, target specifications, product roadmap)


[Required Skills and Work Experience]



- Working experience in Product Marketing, Market Analysis, Strategic Marketing for analog semiconductor products
- General knowledge of marketing for semiconductor products
- Background in analog, power management and knowledge of MCU
- Excellent communication skills and presentation skills
- Team spirit and leadership in a global organization
- English skill for global communication (within Renesas and with customer)



- Knowledge of automotive semiconductor products


[Required Language Skills]


[English]Daily conversation level  (TOEIC score around 600)            

[Japanese]Business level