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Title:  Low-end MCU (microcontroller) application engineer and product marketing

Requisition ID:  39723
Department:  MCU Product Marketing Department
Location: 

Japan, JP

Job Function:  Applications Engineer

 

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

 

Background of Recruitment:

Currently, low-end MCU business has large sales and profits.Especially, 32-bit MCU market is expected to expand rapidly at the endpoints with the spread of IoT. 
In order to further expand the low-end MCU business, it is essential to provide solution improving the user experience and expand low-end MCU line-up (especially 32-bit MCUs) for each area that are suitable for this market change.
Under such a situation, we will grasp the true needs and issues of customers, consider hardware and software embedded solution specifications and product specifications for specific area, and communicate with customers (Customer Validation) not only for existing business areas but also for new business expansion. 
I have high expectations for talent who can formulate and execute solution strategies and product strategies for specific area.

 

Responsibilities:

Application engineer and Product marketing of low-end MCU (100MHz or less, 16bit / 32bit)
In order to expand the business in the 32-bit MCU market, which is expected to expand rapidly in particular, we will formulate solution strategies and product strategies for specific area in collaboration with sales departments, business development department, design departments, solution development departments, etc.

Solution strategy planning
Low-end MCU embedded solution for IoT, industry, meter, inverter and new fields
-Software, reference boards, evaluation boards, development support tools, etc -
・ Solution roadmap formulation
・ Solution planning, development management and support
    ・ Market research, customer trends, needs and issues research
    ・ Target market selection, survey of competitors
    ・ Solution specification planning, development management
        ・ Examination of detailed specifications with the solution depelopment department and partner company
    ・ Communication with customers and support
    ・ MCU sales expansion and MCU sales revenue planning with solution

Low-end MCU product strategy planning for specific area
-IoT, industry, meter, inverter and new fields -
・ Product roadmap formulation for specific area
・ Product planning for specific area
    ・ Market research, customer trends, needs and issues research
    ・ Target market selection, survey of competitors
    ・ Product specification planning, pricing strategy planning
        ・ Value proposal
        ・ Examination of detailed specifications with the design department
    ・ Communication with customers (Customer Validation)
    ・ Sales expansion and sales revenue planning

 

Required Skills and Work Experience:

MUST

・ Proposal and negotiation ability and communication skill to customers and sales departments
・ Skill to study specifications with the solution depelopment department and partner company
・ Skill to study MCU specifications with the design department
・ Basic knowledge about each function of MCU
・ Basic marketing knowledge

・English Skill Level : daily conversation level (TOEIC score around 600)

WANT

・ Embedded solution planning and specification study experience
・ Embedded solution development experience
・ MCU product marketing and product planning experience
・ MCU design experience
・ MCU sales promotion experience
・ Experience using MCU development tools
・ Semiconductors technical support for customers or FAE experience
・ Product knowledge about MCU and peripheral parts