Title:  Business Development Manager (f/m/d)

Requisition ID:  53468
Department:  System Solution Department

DE DE DE Duesseldorf, DE AT

Job Function:  Business Development

Renesas is looking for pro-active and results-oriented 

(Sr.) Staff / Principal Business Development Manager –

Industrial Automation BD



Renesas is accelerating its rollout of Micro Processing Units (MPUs). As Business Development Manager, you are responsible to lead the promotion and ensure business creation of Renesas’ industrial MPU solution in Europe.


Your Role:


  • Lead the promotion of MPU for industrial applications in Europe.
  • Collaboration with local sales, FAE, and leadership to identify, qualify and secure business opportunities for Renesas MPU products through a solution-sale approach.
  • Actively engage with customers, distributors and local sales/FAEs to define, develop and market potential silicon solutions in terms of reference designs, wining combos and systems solutions.
  • Creating presentations, flyers, tutorials; present and deliver information to potential customers at customer meetings, webinars, trade shows, and conferences
  • Sales enablement and internal training – develop presentations and support sales materials; ensure sales team and partners can clearly articulate the value proposition of the solution, manage internal communications, and help to train sales and distribution teams.
  • Competitive intelligence – track key competitors and their activities, develop competitive analysis reports to help develop competitive go to market plans.
  • Become an expert on Renesas industrial MPU solutions.
  • Cross-functional collaboration – build strong relationships with system engineers, local sales, FAEs and distributors and global solutions teams.
  • Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans. 

Your profile:

  • Electrical/Electronic engineering degree or equivalent. MBA a plus.
  • Semiconductor Marketing / Business Development experience preferred.
  • Excellent customer focus with strong communication skills.
  • Ability to build and maintain excellent relationships with internal and external stakeholders and influencers

on both technical and management levels.

  • Knowledge or MPU market, applications, and competitive environment.
  • Familiarity with industrial automation technology such as industrial networking, functional safety, or security .
  • Self-organized, self-motivated independence of though.



We offer:


  • A transparent, agile, global, innovative, and entrepreneurial organization and mindset.
  • Strong Team orientation, fun to work, flat hierarchies
  • Flexibility to work from office and home




Renesas Electronics Corporation (TSE: 6723) delivers trusted embedded design innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live. A global leader in microcontrollers, analog, power, and SoC products, Renesas provides comprehensive solutions for a broad range of automotive, industrial, infrastructure, and IoT applications that help shape a limitless future. Learn more at renesas.com. Follow us on LinkedIn, Facebook, Twitter, and YouTube.

Renesas respects all types of diversity and values, and actively works to improve our work environment and foster a corporate culture that accepts and is inclusive of one another. We believe our commitment to diversity and inclusion, and our initiatives are the source of innovative products and services that support our sustainable business growth. For more information, please read through our Diversity & Inclusion Statement


Renesas Electronics Corporation (TSE: 6723) empowers a safer, smarter and more sustainable future where technology helps make our lives easier. A leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com. Follow us on LinkedIn, Facebook, Twitter, YouTube, and Instagram.


Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.


We are committed to creating a diverse culture where everyone is included and feels a sense of belonging. For more information, please read our Diversity & Inclusion Statement.