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Title:  Technical Marketing Manager/BDM for Analog & Power + MCU's

Company:  Renesas Electronics Europe Limited
Country:  GB
City:  Bourne End near London
Business Unit:  Broad-based Solution Business Unit
Office:  REE(Bourne End)
Job Function:  Marketing
Job Type:  Permanent

Business Development Manager/Technical Marketing Manager (f/m/div) for Analog & Power + MCU's

Bourne End (UK), Munich or Düsseldorf (Germany)




  • Formulate, manage and execute the promotion strategy/GTM plan for all Analog & Power products plus system solution including MCU families, focusing on core values such as overall system solution, analog and power capability fit, Security and support Eco-system.
  • Manage the team of expert marketing/business development engineers in multiple locations
  • Ability to interact/negotiate with higher management levels at customer and internally
  • Enable and drive sales team to meet design-win goals with training, regular communication, direct customer and distributor branch visits
  • Develop detailed understanding of the market requirements and competition offerings, and drive a successful product roadmap, for the Broad Based & Industrial Business Group.
  • Provide a complete overview of A&P + MCU solution offering covering product, tools, SW and in-house or partner solutions
  • Provide marketing collateral that informs and influence sales, partners, distributors and key customer decision makers
  • Based on competitor analysis propose fighting strategies and support materials




  • Strong knowledge of Analog and power products and embedded system solutions including Microcontrollers.
  • Experience of researching and developing new product and solution proposals
  • Understanding of power management systems, Cloud, IoT and M2M systems and architectures.
  • Solid Product Marketing knowledge and capability
  • Strong Communication skills and logical thinking
  • Able to demonstrate strong initiative and drive, ability to get things done.
  • Able to be a strong team player in a global team
  • Ability to travel globally
  • Excellent presentation and organization skills with good command of German and English language
  • Good interpersonal skills and team spirit
  • Valid and existing residence and work permit for Germany or another EU country is required

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