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Title:  Sr Marketing Automation Specialist

Department:  Demand Creation Department
Location: 

US San Jose, CA, US Austin, TX, US

Job Function:  Market Research

Senior Marketing Automation Specialist

Renesas Electronics is looking for a senior marketing automation specialist to help us scale our marketing automation capability leveraging marketing automation technology expertise and best practices.  This role focuses on supporting Marketing Automation System integrations, Database Management, Reporting and day-to-day leads management, and email marketing executions.  The ideal candidate will have 3  - 5 + years of experience working in a Marketing Automation platform. This technical savvy person will take business requirements and translate them into technical execution, understanding and using a large, best-in-class MarTech stack to drive optimal results.

 

Key responsibilities

  • Support the integration of Eloqua with other supporting systems
  • Oversight of existing Eloqua system programs filtering/passing data to CRM, and development of new programs
  • Troubleshooting of Eloqua or other supporting systems
  • Develop various reporting using Eloqua or other supporting systems to provide database insights
  • Work with various stakeholders to develop forms, landing pages.
  • Work closely with the Email Marketing team to support email executions, A/B testings, Nurturing Campaign developments
  • Document and manage MAP process and programs
  • Continuously assess operational processes for maximum efficiency, productivity, and effectiveness

 

Qualifications

  • 3 – 5 + years working hands-on in a Marketing Automation Platform (MAP), preferably Eloqua
  • Technical Aptitude
  • Cross-functional team player that can drive execution across multiple teams
  • Excellent verbal and written communication skills and ability to work with all levels of marketing staff
  • A highly self-motivated, proactive contributor who works well as an individual and within a team environment
  • Highly organized with great attention to detail
  • Strong prioritization skills with an ability to multi-task
  • A process-oriented thinker with problem-solving/troubleshooting skills
  • Ability to identify areas for optimization
  • Ability to adjust in a fast-paced, changing environment
  • Experience in SFDC, with an understanding of campaign attribution, is a plus
     

Stand-out Qualifications

  • Experience in the semiconductor industry or B2B
  • Experience with Analytic tools (Tableau, DOMO)
  • Experience with Google Analytics and/or Google Data Studio

 

Education

Bachelor’s Degree

 

Renesas Electronics America is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.