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Title:  Sr Email Campaign Specialist

Department:  Demand Creation Department
Location: 

Austin, TX, US US US US US

Job Function:  Marketing

Sr. Email Campaign specialist 

 

Renesas Electronics is looking for a Sr. Email Campaign specialist  to support our expanding demand generation effort.  This role focuses on planning, project managing, and organizing our global email campaigns to nurture contacts in each funnel stage, reporting and monitoring the performance of the campaigns.  The ideal candidate will have 3 - 5 +  years of hands-on experience working in email campaigns or demand generation roles. This result-driven person will understand campaign strategies and translate them into email executions, understanding and using industry best practices to drive optimal results.

 

Key responsibilities

  • Drive email marketing campaigns, including writing copy, scheduling, testing, and list management, with working with a global cross-functional team
  • Project manage the set-up of landing pages, design assets
  • Manage and update nurture flow content for continuous database engagement
  • Analyze email campaign performance and make recommendations for further improvement
  • Use marketing automation platforms (Eloqua) to optimize our lead generation & lead nurturing processes through email campaigns.
  • Convert targeted prospects through calls-to-action, landing pages, and content offers
  • Continually innovate processes and source, test, and evaluate potential new sources of lead-driving activities

 

Qualifications

  • 3 – 5 + years of marketing experience, specifically working on B2B digital marketing programs
  • Analytical thinking skills - uses data to drive strategy and to focus activities.
  • Ability to be both strategic and tactical to prioritize opportunities, test, and implement successful campaigns
  • Cross-functional team player that can drive execution across multiple teams
  • Excellent verbal and written communication skills and ability to work with all levels of marketing staff
  • A highly self-motivated, proactive contributor who works well as an individual and within a team environment
  • Highly organized with great attention to detail
  • Strong project management/prioritization skills with an ability to multi-task
  • Ability to identify areas for optimization
  • Ability to adjust in a fast-paced, changing environment

 

Stand-out Qualifications

  • 3 + years working hands-on in a Marketing Automation Platform (MAP), preferably Eloqua
  • Experience in the semiconductor industry
  • Experience with Analytic tools (Tableau, DOMO)
  • Experience with Google Analytics and/or Google Data Studio

 

Education

Bachelor’s Degree

 

Renesas Electronics America is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.


Nearest Major Market: Austin